The new Mini ‘Size’ campaign uses exterior media to convey the size of a Mini.  Specifically, the ad makes it look like everyone getting into the Subway is entering a Mini.  The campaign was created by the German Jung von Matt for the MINI.  A great idea!

Implications - Society's obsession with the Internet has had many flocking to the web to market their products, but most tend to forget that not everyone is logged in at home 24/7. The use of outdoor marketing shouldn't be ignored considering how it's the way businesses can reach more people when they're not surfing the Web or watching television. It also provides closer interaction with consumers.