900 Underground Underwear Enthusiasts in NYC
Here are a couple other campaigns from Imrov Everywhere:
Implications - I'm sure you're wondering what the point of this goofy and (perhaps a little) childish activity is, well, ImprovEverywhere has developed this international event with an eye towards putting a smile on people's faces in an awkward manner. There are rules (no laughing, lewd behavior, or G-strings), but thankfully, many of them do not to be enforced because those participating have genuine respect for the audience.Stats for No Pants Subway Ride Trending: Older & Buzzing
Traction: 30,782 clicks in 367 w
Interest: > 3 minutes Concept: No Pants Subway Ride
Related: 66 examples / 51 photos
Segment: Neutral, 18-35 Comparison Set: 24 similar articles, including: 15 examples of experiential tech for kids, viral video networks, and triumphant athletic ads.