Ladies, would you shop at a store with 111 shirtless, sculpted men walking around? That was the basis of the latest creative mission by Improv Everywhere. New York City's Abercrombie and Fitch on 5th Avenue, was crowded by female shoppers hungry to get a glimpse of the half-naked men while kicking off their holiday shopping sprees.
Improv Everywhere is a marketing company doing really outrageously creative things, tremendously raising the businesses of their clients.
"Improv Everywhere causes scenes of chaos and joy in public places," the company describes themselves. "Created in August of 2001 by Charlie Todd, Improv Everywhere has executed over 70 missions involving thousands of undercover agents."
Take a look at this website and the video -- it is really funny!
Stats for Improv Everywhere
Trending: Older & Buzzing
Research: 12,718 clicks in 442 w
Interest: > 3 minutes
Concept: Improv Everywhere
Related: 48 examples / 37 photos
Segment: Females, 18-35
Comparison Set: 18 similar articles, including: organized magnetic chess sets, top 100 mobile app ideas in may, and single-purpose museums.
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