Trend cluster
Category

Meme Pride
(UPDATE)

Consumers are using Internet-inspired products to express their personalities.

Marriage Equality Internet MemesFrowning Feline MugsPop Culture-Inspired StampsCat Meme LeggingsCat Meme-Tributing Treats

Trend

What is the Meme Pride (UPDATE) trend?

Meme Pride (UPDATE): Once a phenomenon that lived exclusively online, Internet memes are being translated into products that consumers can use and wear as a way to express their interests. The memes used as inspiration for these products have great range, from those concerned with politics to those that are simply humorous, showing that there's an audience for these seemingly niche products.

Trend themes

Themes within the Meme Pride (UPDATE) trend

Three behaviours holding the trend together
01

Meme Merchandise

Internet memes are being turned into products that consumers can use and wear as a way to express their interests.

02

Pop Culture Stamps

Stamp sets featuring iconic pop culture figures are a fun way to glam up stationary and assignments.

03

Internet-inspired Apparel

Fashion brands are creating edgy wearable items featuring popular memes to cater to consumers looking to express their personalities

Industry implications

What the Meme Pride (UPDATE) trend means for industry

Where the trend changes the playbook
For

Entertainment Industry

Entertainment companies can benefit from creating merchandise featuring popular internet memes and iconic pop culture characters to cater to a growing market of consumers.

For

Fashion Industry

Fashion brands can create innovative wearable items featuring popular memes and internet-inspired references to cater to consumers looking to express their personalities through unique clothing choices.

For

Stationery Industry

Stationery companies can introduce fun and quirky stamp sets featuring pop culture characters and internet memes to appeal to novelties-seeking consumers.

Trend signals

Trend signals for Meme Pride (UPDATE)

Trend score 5.4 out of 10, from popularity 84%, activity 69%, freshness 8%.

Popularity84%
Activity69%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa

Evidence

Examples of the Meme Pride (UPDATE) trend

6 featured examples from Jan 10 to May 6, 2013