Jell-O recently launched a new line of gelatin dessert mixes called 'Simply Good,' which puts more of an emphasis on ingredients that are clean and simple. Available flavors include classics like Strawberry, as well as fun fusions like Orange-Tangerine and Mixed Berry that combine gelatin with real fruit juices. In addition, the all-new Jell-O Simply Good products boast no artificial flavors, dyes or preservatives.
Alongside Jell-O's Simply Good gelatin mixes, there are also a few pudding mixes in the same line that are also formatted with formulas that boast "good stuff."
As more consumers adopt healthier eating habits and scrutinize ingredient lists, it's becoming crucial for brands to reformat unhealthy products and create branding to support a wholesome product image.