The colorful architecture of 'Motisons Jewellers' new headquarters gives new life to the brand and Indian streetscape. As a well-established jeweler in Jaipur, Motisons wanted the design for its corporate tower to communicate a similarly strong presence.
The new construction is mindful of cultural significance; it is modeled after India's national flower -- the sacred lotus. The vibrant floral facade has a striking presence in both the day and night. In the dark, the individual petals of the leaf-like facade can be programmed to glow a different color of LED light. The petals also act as a second skin for the building and provide insulation.
To achieve the complex curves of the glass, Kothari Associates used 3D modeling software Revit to digitally design the entire building before a single brick was laid.
Key Themes Behind This Trend
- Colorful Architecture
- Developing innovative architectural designs using vibrant colors can create a strong brand presence and enhance the aesthetic appeal of buildings.
- Programmable Light Facades
- Integrating programmable LED lights into building facades allows for dynamic visual displays, enhancing the building's presence both day and night.
- Digital Building Design
- Utilizing 3D modeling software for digital building design offers greater precision and efficiency in construction, enabling architects to achieve complex curves and designs.
Where This Applies
- Architecture & Construction
- Architects and construction companies can leverage colorful architecture and programmable light facades to differentiate their projects and attract clients seeking unique building designs.
- Retail & Branding
- Retail brands can explore the use of vibrant architectural designs to create visually appealing storefronts and establish a strong brand presence, captivating customers and enhancing the overall shopping experience.
- Software & Technology
- Software companies specializing in 3D modeling and digital building design solutions can provide architects and construction firms with innovative tools for creating complex and visually striking structures.
