Protein-Enriched Pastas

The Banza Chickpea Noodles Contain Added Protein to Compare to Meat

The Banza pasta brand has created a grain product enriched with added protein to provide anyone looking to increase their protein intake outside of meat sources with a healthy alternative. The Banza pastas are made with chickpeas and offer as much protein as a steak dinner with 25-grams per serving.

Vegans, vegetarians and anyone with a low-meat diet knows that finding protein-rich foods can be challenging. The Banza pasta offers a simple, convenient and tasty way to up your protein intake with a pasta blend made from chickpeas that as a similar taste to regular pasta. This is ideal for picky eaters and those looking to sustain a healthy diet without relying on meat as a number one source of protein. The Banza pastas also come in a variety of styles from penne to elbow.

Plant-based Proteins
Opportunity for companies to create more protein-rich products using alternative, plant-based ingredients.
Healthy Convenience Foods
Opportunity for companies to develop healthier and convenient food alternatives for those with busy lifestyles.
Alternative Grains
Opportunity for companies to experiment with using alternative grains in their products to increase nutritional value and appeal to different dietary restrictions.

Sectors Adopting This

Food Manufacturing
Food manufacturers have the opportunity to experiment with new ingredients and formulations to create healthier and more innovative products that appeal to a wider range of consumers.
Health and Wellness Industry
The health and wellness industry has the opportunity to promote and educate consumers on the benefits of alternative, plant-based protein sources and healthier convenience foods.
Grocery Retail Industry
Grocery retailers have the opportunity to stock and promote healthier and more innovative food products, such as protein-enriched pasta, for their health-conscious consumers.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 22%
Activity 23%
Freshness 8%