To mark Pride Month, Brew Dr. Kombucha released a limited-edition packaging design for its Love flavor, which is now presented in a can that's wrapped in rainbow colors. Brew Dr. Kombucha's Love beverage brings together the flavors of organic jasmine green tea, lavender, chamomile and rose for a delicate and refreshing floral brew.
Special packaging for the kombucha product has been unveiled in collaboration with The Trevor Project, which is focused on suicide prevention efforts for the LGBTQ community. To align with the efforts of the organization, Brew Dr. Kombucha included The Trevor Project's lifeline number on each can and will be supporting the organization's work with youth with a donation to help train three TrevorChat crisis counselors.
What Makes This Trend Stand Out
- Rainbow-colored Packaging
- Opportunity for brands to create special edition packaging to show support for marginalized communities.
- Collaboration with Social Organizations
- Opportunity for brands to collaborate with social organizations to raise awareness and support a cause.
- Inclusive Marketing
- Opportunity for brands to adopt inclusive marketing strategies to connect with diverse consumer groups.
Sectors Adopting This
- Beverage
- Opportunity for beverage brands to create limited-edition packaging to support social causes.
- Packaging
- Opportunity for packaging companies to develop designs that reflect inclusivity and support social initiatives.
- Marketing
- Opportunity for marketing agencies to help brands create inclusive marketing campaigns that resonate with diverse audiences.
