Berry Beer Cocktails

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This Blended Beer-Mosa Turns the Savory Brew into a Feminine Drink

— January 28, 2016 — Lifestyle
For consumers seeking a friendly introduction to beer-based beverages, this Berry Beer-Mosa recipe creates deliciously fruity beer cocktails with a smoothie taste. The drink contains beer blended with fresh fruits and juices to create a delicious brunch beverage.

Beer can be a beverage that sometimes needs an acquired taste to enjoy, and this fruity take on the drink makes it much easier for those that have a sweeter palette to enjoy. The drink contains a light IPA such as a Samuel Adams Whitewater mixed with orange juice and pureed raspberries and strawberries. The drink will have a carbonated taste and the texture of a sweet smoothie.

Hybrid drink recipes such as this Berry Beer-Mosa offer a gradual shift into new flavors for consumers trying out unfamiliar beverages.

Trend Themes

  1. Hybrid Drink Trends — Combining traditional drinks with non-traditional flavors to create a unique taste.
  2. Fruit-infused Beer Trends — Adding fresh fruits and juices to beer to create a sweeter taste and appeal to a broader market.
  3. Brunch Cocktail Trends — Refreshing and easy-to-make cocktails designed as a brunch and breakfast accompaniment.

Industry Implications

  1. Beverage Industry — Innovative beer flavor combinations to appeal to a broader market.
  2. Hospitality Industry — Introducing unique brunch drinks to the menu to appeal to millennials and enhance the brunch experience.
  3. Lifestyle Industry — Health-conscious individuals seeking low-alcohol, low-sugar drink options that still offer a fun and delicious taste.
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