If you have an important message to get across, then the easy answer is to be innovative in your delivery—but the tricky part is figuring out how to stand out and be heard. This cluster is full of some of the most unconventional ways to spread a message, ranging from dishes that spread awareness for social inequality to live flies that carry small pieces of paper with ads on them.
Implications - Utilizing a shocking method of communication is the only way to get across to modern consumers. Contemporary shoppers look for unconventional means of receiving a message. Companies trying to increase their value on the market could focus on this when coming out with their advertisements.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 57%
Freshness 8%
