Direct Messages

 - Sep 20, 2006   Updated: Jun 15 2011
References: adwalker & gushmagazine
Adwalkers or pseudo-cyborgs are interactive wearable media solutions that induce conversation through games, contests entries and special offers. The unique advertising and marketing platform is capable of generating powerful results and on going relationships. They provide the opportunity to reach customers directly and allow them to become engaged in the client's message. I guess the old handing out flyers trick just doesn't cut it anymore. (GUSH Magazine)

Implications - Interactivity has become a necessary element in advertising. However, target audiences also crave interaction. By combining the two, like Adwalkers, companies create a connection between consumer and product that will increase the chances of purchase while simultaneously boosting positive brand recognition.