'The Walk' is an interactive mobile game that is described as a "500 mile thriller where every step counts." The game is available for both Android and iOS systems and was created with the NHS and Department of Health.
Inspired by traditional step counter devices, this mobile game takes traditional walks to new heights with an immersive and action-packed storyline. It is also designed to incentivize participants to get more steps in by bringing them closer to unlocking unique rewards the more time they spend walking.
In light of the COVID-19 pandemic, consumers are reprioritizing staying active but sticking to healthy fitness goals can be a challenge with gym closures an more time spent indoors -- especially for households with children. The Walk aims to change that by encouraging individuals and families to get outside and get active with the help of an adventurous storyline.