The inventors of Bottle of M were trying to think of a way to drive awareness to bottled water consumers for the need to recycle their empty containers.
Cheong Yian Ling, Cindy Liew , Joanne Lin and Lionel Wong, the Singapore-based designers, took their inspiration from the cigarette packaging they had seen in their country. Tobacco cartons there are printed with disturbing images meant to deter the smoker from lighting up, a method Canadian health authorities have also had printed on cigarette packaging.
Instead of sending a warning of personal health threats, Bottle of M depicts the health threats put on the eco-system by bottles not recycled. As the beverage is consumed, the message becomes more clear. The hope is that by the time the consumer nears the end of his drink, he'll be motivated by the graphics, such as polar bears and penguins whose habits are destroyed due to global warming, to put the bottle in the appropriate place.