Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'A Bottle Of' Spring Water Promotes Happy Messages

 - Nov 4, 2009
References: & springwise
Building your brand through positivity may be especially effective in these economically turbulent times, which is what Australian company ‘A Bottle Of’ spring water is doing.

A Bottle Of combines refreshment and self-help to promote positive thinking. It offers three varieties: well-being, love, and strength (although I think only the packaging is different and the water is the same). The effort was launched by Heidi Albertiri in the hopes of lifting spirits and encouraging customers to "Sip it - Say it - Absorb it - Feel it - Think about it - Repeat it - Believe it."