Retro housewives have been an ever-prominent motif in fashion and art.
With the prominence of Mad Men and the enviable costume of Betty Francis and Megan Draper, the popularity of the retro homemaker has risen exponentially. Novel updates to this look vary from the classic preppy suburbia to far out concepts such as superhero, hipster and even drone housewives. These odes have made for many visually fascinating interpretations.
Perhaps it is the appeal of motherly femininity, or nostalgia for a time when the nuclear family was commonplace that has made this style one that often shapes editorial and art work. Regardless of symbolic intent, it is evident that retro housewives will continue to inspire creativity for fashionistas.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 34%
Freshness 8%
