Oftentimes, when it comes to sophisticated retro-inspired photoshoots, every hair is tucked properly in its place--not so with the ELLE UK 'Venus Rising' editorial. Although the fashion itself is impeccably pristine and elegant, there is a disheveled nature to the beauty element in the editorial that gives it a subtle, unraveling storyline. It is as if this housewife has had one drink too many as she waits for her husband to come home.
The ELLE UK 'Venus Rising' editorial was shot by Belgium-based photographer David Vasiljevic. Stylist Anne-Marie Curtis outfitted model Ieva Laguna in demure designs from the likes of Christopher Kane, Richard Nicoll, Versace and Prada. Hairstylist Thomas Dunkin created the Latvian beauty's modern beehive while makeup artist Mary-Jane Frost gave her a dramatic smokey eye.
Key Themes Behind This Trend
- Retro-inspired Photoshoots
- Opportunity for brands to embrace a disheveled aesthetic and unconventional beauty element in their photoshoots to create a captivating storyline.
- Unraveling Storyline
- Chance for fashion magazines and brands to experiment with narrative-driven editorials that incorporate subtle imperfections and disheveled looks for a more relatable and intriguing visual storytelling.
- Modern Beehive Hairstyles
- Potential for hairstylists and beauty brands to revive and modernize the iconic beehive hairstyle, combining retro elements with contemporary twists for a fresh and unique look.
Where This Applies
- Fashion Photography
- Disruptive innovation opportunity for fashion photographers to capture editorials that deviate from traditional perfection and embrace a disheveled beauty element for a more expressive and thought-provoking aesthetic.
- Fashion Magazines
- Opportunity for fashion magazines to showcase editorial spreads that tell compelling stories through disheveled beauty looks, adding depth and intrigue to their content.
- Hairstyling and Beauty
- Chance for hairstylists and beauty brands to experiment with unconventional and disheveled hairstyles, like the modern beehive, to offer customers unique and trendy styling options.
