If your neighborhood is occupied by anyone like the ladies featured in the W Magazine 'Reverse Commute' editorial, you're probably in for some preppy displays of puppy-toting attitude.
Models Ajak Deng, Ming Xi, Alana Zimmer and Hannah Holman are decked out in flashy couture in a spread that includes a quaint white picket fenced type of setting. Complemented by Bingo-ready visors and overly patterned outfits, the quartet rock the likes of Michael Kors, Balenciaga, Alexander Wang and Givenchy. The shots switch from loafer-completed looks to sweater-set ensembles that will have you wondering what era these high-fashion housewives are living in.
The W Magazine 'Reverse Commute' leading ladies would definitely cause a double take if they we're lounging outside during your morning drive through the suburbs.
Key Themes Behind This Trend
- Preppy Couture
- Opportunities for designers to create bold, colorful and patterned collections that embrace preppy style with a modern twist.
- Suburban Chic
- Opportunities for retailers to curate a selection of trendy clothing and accessories that cater to the fashionable suburban demographic.
- Vintage Vogue
- Opportunities for fashion brands to create throwback collections featuring sweater sets and loafer-completed looks inspired by past decades.
Where This Applies
- Fashion Design
- Fashion designers can capitalize on the preppy style trend by creating bold, colorful and patterned collections inspired by the W Magazine 'Reverse Commute' editorial.
- Retail
- Retailers can cater to the fashionable suburban demographic by curating a selection of trendy clothing and accessories inspired by the preppy style trend seen in the W Magazine 'Reverse Commute' editorial.
- Fashion Branding
- Fashion brands can create throwback collections inspired by past decades, like the loafer-completed looks and sweater sets seen in the W Magazine 'Reverse Commute' editorial, to capture the interest of vintage vogue enthusiasts.
