Dubai-based Art Director and Associate Creative Director Mohanad Shuraideh recently posted three Burjuman Shopping Mall promotions that are sure to capture attention with their pop art-reminiscent, 50s-inspired aesthetic. Still, the promotions are not only intended for Warhol fans and the housewives of yesteryear; they are meant to appeal to a certain type of shopper.
The Burjuman describes itself as a "better class of shopping" on its website. With such a proclamation of superiority and distinction, it's essential for it to advertise in a distinguished, of high-quality way. Luckily, Shuraideh was available to apply his keen eye and savvy artistic sense to Burjuman's promotional needs.
The ads step outside the usual bounds of retro-inspired advertising as they incorporate whimsical elements like circus canons and catapults. In this way, Shuraideh sets the ads apart from most 50s-themed looks.
Key Themes Behind This Trend
- 50s-inspired Advertising
- Opportunity for marketers to leverage pop-art and whimsy in their promotional campaigns.
- Retro-futurism Design
- A growing trend of incorporating vintage elements and futuristic concepts in branding and advertising.
- Artistic Promotion
- Increasing focus on the use of creative aesthetics and art direction in advertising campaigns.
Where This Applies
- Retail
- Retailers can use 50s-inspired advertising campaigns to promote high-end products and services.
- Advertising and Marketing
- Ad agencies can offer artistic promotion services to enhance brand image and differentiate clients from competitors.
- Design
- Designers can incorporate retro and futuristic elements to create visually striking promotional materials.
