The Fashion Gone Rogue 'Archetype' online editorial is a cross between retro housewife and sexy dominatrix. The fashion designs remain relatively demure, pardoning a few bold leather pieces and standout accessories. Featuring an array of unusual pieces including devilish masks and pleather platform boots, this photo shoot does away with proper and ushers in a provocative theme.
Lensed by photography duo Wilkosz & Way (Marta Wilkosz and Jeff Way), the Fashion Gone Rogue Archetype online editorial stars new face Sam Ypma. Styled by Leah Van Loon, the wardrobe includes pieces from fashion houses such as Stella McCartney, Céline, Jil Sander and Prada. The silver soft waves and tweaked cat eyes were created by talented beauty artist Alicja Wilkosz.
Key Themes Behind This Trend
- Retro Housewife Fashion
- Disruptive innovation opportunity: Create a line of vintage-inspired clothing that combines the demure elegance of the retro housewife with modern and bold elements.
- Sexy Dominatrix Style
- Disruptive innovation opportunity: Develop a brand that offers edgy and provocative clothing that empowers individuals to embrace their sexuality and explore their dominant side.
- Unconventional Accessories
- Disruptive innovation opportunity: Design a collection of unique and eye-catching accessories that add a touch of eccentricity and playfulness to any outfit.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Establish an online platform that curates and sells a wide range of fashion items that cater to diverse style preferences, including both demure and provocative fashion.
- Cosmetics and Beauty
- Disruptive innovation opportunity: Develop a line of bold and experimental makeup products and techniques that allow individuals to express their unique personal style and embrace unconventional beauty trends.
- Photography and Art
- Disruptive innovation opportunity: Create a photography studio or online platform that specializes in capturing and promoting unconventional and artistic fashion editorials that challenge societal norms and provoke thought.
