As the fashion world begins to look towards fall, there is one major theme that resonates throughout most collections: dark and daring fashions.
Fall is always a time when colors can become darker and the vibe of the industry can become more menacing. This is demonstrated through both runways and editorial spreads. Designers have taken influence from Hades, ghostly creatures and the Devil himself. Not only are the clothes losing color, but makeup, nails and hair colors are all starting to switch to more eerie, rich tones. What is apparent throughout all these collections is that it is okay to be dark this upcoming season, and if you are really a risk taker, then you can use these devilishly daring fashions as your wardrobe inspiration.
SCORE
6.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 95%
Freshness 8%
