The For Love & Lemons Fall 2013 lookbook is embracing the dark element of the autumn season. People will probably think of Halloween when the peruse the images. With a decidedly vampiric and gothic theme, it is hard not to. Of course, these themes suit the fashion perfectly. Full of velvet, chokers and a moody palette, the looks appear to have been created with one target demographic in mind.
Starring model Anna Selezneva, the For Love & Lemons Fall 2013 ad campaign is appropriately titled 'Interview With a Vampire.' Shot on location in an eerie estate, the Russian beauty travels from inside to outside in sexy skin-revealing numbers. Interspersed between the all-black ensembles are some floral-prints and bohemian-inspired silhouettes that show off the lighter side of fall.
Why This Trend Is Growing
- Gothic Fashion
- Opportunities for fashion brands to incorporate dark and moody palettes, velvet, chokers, and gothic themes into their collections.
- Halloween-inspired Collections
- Opportunities for fashion brands to create Halloween-inspired collections that cater to the holiday season.
- Bohemian-inspired Silhouettes
- Opportunities for fashion brands to create looks that combine the dark and moody aesthetic with the lighter side of fall.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can incorporate elements of gothic and Halloween-inspired themes into their collections to appeal to young and trendy consumers.
- Retail Industry
- Retailers can capitalize on the popularity of the gothic and Halloween-inspired aesthetics by creating dedicated marketing campaigns and visual merchandising displays.
- Beauty Industry
- Opportunities for beauty brands to create Halloween-inspired makeup collections that cater to the holiday season and the dark, gothic aesthetic.
