The Tar Magazine No 9 editorial is a creepy compilation of images that look like they could have come straight from a horror film.
Shot by photographer Jean-François Lepage, the photo shoot is set in a retro house that looks as if it hasn't been lived in for some time. Half of the images are bathed in a fluorescent blue light while the other half is set in black and white, giving the entire editorial a spine-chilling feel. Alexandra Tretter's pale skin and stick straight poses make her look like a mannequin more than a flesh and blood model. Although the overall look of the shoot is dimly lit and muted, Alexandra wears some bright pieces like yellow and red dresses.
Take a look at the Tar Magazine No 9 photo series to see style combined with a bit of scary.
What Makes This Trend Stand Out
- Scary Fashion Photography
- Opportunity for fashion photographers to create eerie and unsettling visuals in their shoots.
- Retro Horror Aesthetic
- Chance for designers and filmmakers to incorporate vintage horror elements into their projects.
- Mannequin-like Models
- Potential for fashion brands to experiment with unconventional models who resemble mannequins or dolls.
Sectors Adopting This
- Fashion Photography
- Disruptive innovation opportunity for photographers to push creative boundaries and elicit emotional responses.
- Design and Film
- Opportunity for creative professionals to explore the intersection of retro aesthetics and horror themes in their work.
- Fashion Retail
- Potential for brands to challenge traditional beauty standards and embrace unconventional models in their campaigns.
