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Beachside Housewife Editorials

Karlie Kloss Works with Arthur Elgort in 'Little Pink Houses'

— October 29, 2012 — Marketing
For photographer Arthur Elgort, photographing young model Karlie Kloss is an elegant affair filled with glamorous backdrops and stunning fashions. For the young Karlie Kloss, the shoot targets the lifestyle of a housewife, one she is unfamiliar with. The stunning Vogue November 2012 editorial channels the easy breezy lifestyle of a west coast sweetheart. From her backcombed hair to her adorable surfer children in tow, Kloss pulls off the part effortlessly.

Arthur Elgort captures each snap beautifully as he angles the beautiful sunlight to his discretion and uses the hues of each color to maximize his photo shoot. This photography is breathless and stunning in nature. The 'Little Pink Houses' editorial entices Vogue readers to appeal towards the impending Resort collections debuting within the next month and to capitalize on the fashion market.
Trend Themes
1. Lifestyle Photography - There is an opportunity to disrupt lifestyle photography by incorporating innovative techniques such as augmented reality and virtual reality to create immersive, interactive experiences.
2. Resort Fashion - Disruptive innovation opportunities exist in the Resort fashion industry to create more sustainable and eco-friendly clothing lines and implement new technologies such as 3D printing and digital textile printing.
3. Surf Culture - There is an opportunity to disrupt the surf culture industry through the creation of more inclusive and diverse products and experiences that cater to a wider range of individuals and celebrate different aspects of surf culture such as sustainability and community building.
Industry Implications
1. Photography - Disruptive innovation opportunities exist in the photography industry to create new and innovative products that incorporate AI and machine learning to assist photographers in capturing and editing stunning photos.
2. Fashion - There is an opportunity in the fashion industry to create more sustainable and eco-friendly clothing lines and implement new technologies such as 3D printing and digital textile printing.
3. Surf Industry - Disruptive innovation opportunities exist in the surf industry to create more inclusive and diverse products and experiences that cater to a wider range of individuals and celebrate different aspects of surf culture such as sustainability and community building.
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