Plaid is the classic pattern fashion always returns to. Traditional tartans have typically been reserved to the fall and winter months but lately we’ve seen them make their way into spring and summer styles alongside gingham and checks. Not only that, plaid has crossed fashion lines to appear in the decoration of other products like cake and nail art. This collection is all about plaid innovations, whether it’s a gingham patio chair or lumberjack underwear.
SCORE
2.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 64%
Activity 11%
Freshness 8%
