Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'Utilikilt' is an Apparel Option for the Tough Guy who Likes a Breeze Downstairs

 - Oct 4, 2009   Updated: Jun 7 2011
References: utilikilts & inventorspot
The Utilikilt alone could entertain me for hours; throw in the videos they make and I am about as happy as, well, a guy in a Utilikilt.

Based out of Seattle, Washington, the Utilikilt is for the alpha male who isn't afraid to take part in a 30-second to one-minute dialogue defending his manhood. You can check out more of the Utilikilt at the link below.

Implications - Many consumers often enjoy the juxtaposition of two completely different items. By portraying everyday items in ways that consumers are not used to, companies will generate new experiences that will appeal to a wider clientele. Companies will benefit by focusing on imaginative ways to market products that already exist.