If you have always wanted a plaid hat to match your plaid shirt, streetwear company A Bathing Ape has tuned into your frequency.
These plaid ball caps are the perfect thing to match with your shirt so that you don't look like a geek. They come in twenty different colors to match any outfit.
Not only are they dope, but they are priced to move at $80. What a deal.
Implications - As North American media continues to saturate the airwaves with unpleasant representations of certain subcultures, consumers are looking for products to differentiate themselves from these groups. As such, corporations that release dapper and more conservative wares are more likely to garner attention from the general public.