Menswear and men's fashion often take a backseat to fashion for females. There's no good reason for that, and mostly male lookbooks -- those that focus on masculine fashion -- are proof that men's fashion has a both breadth and depth worthy of attention.
Trend Hunter has been hot on the trail of male lookbooks and as a result we've put together this fun collection of mostly male lookbooks.
Implications - For the young urban male and his admirers, men’s fashion is more than clothes to be worn, it’s a personal statement. While men’s fashion crosses all socio-economic strata, but those most interested in fashion look books are the “see and be seen†demographic that tends to be largely young, affluent, (or upwardly mobile,) city dweller.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
