The Hunting and Collecting Summer 2010 lookbook will have hipsters and prepsters alike scrambling to stock their stylish closets.
Labels like Band of Outsiders, Porter, Common Projects and Opening Ceremony make an appearance in the Hunting and Collecting Summer 2010 lookbook. Hunting and Collecting uses a single model to show off its preppy new gear. If I had the job, I'd let them pay me in clothes.
Implications - Male youth consumers are drifting away from an edgy aesthetic back to a preppy one. This more upscale look can in part be attributed to the lavish lives portrayed in hip hop songs and young males wanting to live a comfortable life. Companies should gear products and services specifically to this niche group.