Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Washed-Out Preppy Menswear

The Hunting and Collecting Summer 2010 Collection Lookbook

— May 25, 2010 — Fashion
The Hunting and Collecting Summer 2010 lookbook will have hipsters and prepsters alike scrambling to stock their stylish closets.

Labels like Band of Outsiders, Porter, Common Projects and Opening Ceremony make an appearance in the Hunting and Collecting Summer 2010 lookbook. Hunting and Collecting uses a single model to show off its preppy new gear. If I had the job, I'd let them pay me in clothes.

Implications - Male youth consumers are drifting away from an edgy aesthetic back to a preppy one. This more upscale look can in part be attributed to the lavish lives portrayed in hip hop songs and young males wanting to live a comfortable life. Companies should gear products and services specifically to this niche group.
Trend Themes
1. Preppy Menswear - The growing demand for preppy menswear indicates an opportunity for fashion brands to offer upscale, comfortable styles targeted at male youth consumers.
2. Lavish Lifestyle - The influence of hip hop culture and a desire for a comfortable life are driving a trend towards a more upscale aesthetic among male youth consumers, creating opportunities for companies to cater to their preferences.
3. Niche Marketing - The shift towards a preppy aesthetic among male youth consumers presents a niche marketing opportunity for companies to develop products and services tailored to this specific target audience.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend towards preppy menswear by offering a range of upscale and comfortable styles targeted at male youth consumers.
2. Hip Hop Culture - The influence of hip hop culture on male youth consumers' desire for a lavish lifestyle presents opportunities for companies in the music, entertainment, and lifestyle industries to provide products and services that align with this aesthetic.
3. Marketing and Advertising - The niche marketing opportunity created by the shift towards preppy menswear among male youth consumers opens up avenues for marketing and advertising agencies to help companies develop targeted campaigns and strategies for this specific demographic.
3.7
Score
Popularity
Activity
Freshness