Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The NON Fall Winter 2010 Collection Tells a Cautionary Tale

 - May 25, 2010
References: trendstop & the-non
The NON Fall Winter 2010 Collection, called The Golden Dawn, is presented in a dramatic and atmospheric lookbook. The British menswear label was inspired by the magical order that was founded in Great Britain in the late 1880s, a period characterized by increasing interest in occultism and secret societies. The lookbook is both reminiscent of those successful individuals who rose to unbelievable heights, as well as those who became victims of their own creative imagination.

The NON Fall Winter 2010 Collection embodies a variety of re-contextualized styles and culminates in an eclectic mix of shape, pattern and materials. Luxurious details, velvets and subtle details promote an English eccentricity that is exacerbated through the addition of monogrammed slippers, bow-ties and oversized capes.

NON is designed by Tony Spackman, previously a Design Director at Nike for over nine years.