The Class Fall 2009 Campaign Showcases Hot Autumn Menswear
References: e-theclass.co.kr & thefashionisto
The Class' Fall 2009 lookbook shows off some of autumn's hottest menswear fashions, and it uses an argyle sweater-clad model against an argyle background to kick off the spread. These matchy-matchy sensibilities are continued throughout the lookbook, with three-piece vested suits making their presence known.
Check out more images of The Class Fall 2009 lookbook above, and keep clicking for more matching and pattern-loving features.
Implications - "Geek chic" is a desirable aesthetic choice amongst youth consumers. The "geek" represents the marginalized yet hyper-intelligent persona; this character type has become popular as a result of a subversion of the "jock" character type. Brands should consider ways in which they can position themselves as intelligent.
Check out more images of The Class Fall 2009 lookbook above, and keep clicking for more matching and pattern-loving features.
Implications - "Geek chic" is a desirable aesthetic choice amongst youth consumers. The "geek" represents the marginalized yet hyper-intelligent persona; this character type has become popular as a result of a subversion of the "jock" character type. Brands should consider ways in which they can position themselves as intelligent.
