Australian brand PAM recently released their Fall/Winter 2009 lookbook, and within it are these photos featuring models with optical signage for heads. Personally, I like the whole pop art tilt to the shoot. These details make the books memorable and individual while still presenting the product nicely.
Check out more images from the PAM Fall/Winter 2009 lookbook in the gallery above.
Implications - Since lookbooks are the first impression most people get of an upcoming line from a clothing company or designer, it is important that not only does the theme of the lookbook match the clothing, it is also eye-catching enough to attract consumers to the brand. Thus, attention-grabbing, unique and edgy lookbook designs are necessary to secure the attention of new and repeat customers.
What's Driving This Trend
- Unique Lookbook Designs
- Explore creative ways to design lookbooks that are attention-grabbing, unique, and edgy, securing the attention of new and repeat customers.
- Pop Art-inspired Shoots
- Incorporate elements of pop art into fashion photoshoots to add a visually striking and memorable aspect to brand campaigns.
- Optical Signage as Heads
- Experiment with using optical signage or unconventional props as heads in fashion ads to create a bold and unconventional aesthetic.
Who This Affects Most
- Fashion
- The fashion industry can take advantage of unique lookbook designs to create compelling visual experiences for consumers.
- Advertising
- The advertising industry can incorporate pop art-inspired shoots to add a visually striking and memorable aspect to brand campaigns.
- Retail
- Retailers can experiment with using unconventional props, such as optical signage, in fashion ads to create a bold and attention-grabbing aesthetic.
