Australian brand PAM recently released their Fall/Winter 2009 lookbook, and within it are these photos featuring models with optical signage for heads. Personally, I like the whole pop art tilt to the shoot. These details make the books memorable and individual while still presenting the product nicely.
Check out more images from the PAM Fall/Winter 2009 lookbook in the gallery above.
Implications - Since lookbooks are the first impression most people get of an upcoming line from a clothing company or designer, it is important that not only does the theme of the lookbook match the clothing, it is also eye-catching enough to attract consumers to the brand. Thus, attention-grabbing, unique and edgy lookbook designs are necessary to secure the attention of new and repeat customers.