I couldn't wait to check out the Filippa K Fall 2010 lookbook. The Scandinavian clothing label is one of my personal favorites, and just as I expected, the clothing looks great.
Clean, modern and stylish pieces can be found in every shot of this lookbook. The Filippa K Fall 2010 collection features really cool knitwear, including cardigan and cowl neck sweaters. There are also some great suits, pants and jackets.
Implications - The recent recession led to a surge of simplistic and carefree styles as budget-conscious consumers were limited in their spending. These styles are now appreciated for their plain, yet posh elements which reflect the consumer's values of comfort and couture to their peers. Companies can appeal to fashionable demographics by manufacturing styles which emphasize the beauty of simplicity.