The Camo Fall/Winter 2010 lookbook features a circus-themed photo shoot with some unlikely models rocking the gear. It is always refreshing to see a clothing line take a gamble on regular people to appear in their ads.
The not-so-average Joes modeling in the Camo Fall/Winter 2010 lookbook are wearing some pretty interesting duds. There are fedoras, tuxedos with red bow ties, topcoats, and lumberjack-inspired fashions aplenty.
Implications - In today's market, many items and ideas are being reproduced at a rapid pace creating a large amount of generic and uninspiring ideas. Consumers will be captivated by a product that pushes boundaries and offers unusual qualities. Companies and businesses will benefit by taking a nontraditional route when creating products and items because it will offer consumers an interesting and fresh experience.