The Dolce & Gabbana 2010/2011 Winter menswear lookbook features a whole host of ridiculously stylish fashion. The full spectrum is here, from denims and other casuals to tuxedos that will have you stealing the show at any black-tie event.
As many D & G ads do, the Dolce & Gabbana 2010/2011 Winter menswear lookbook features a whole bunch of models posing together in most shots. Brotastic, indeed!
Implications - Consumers are more likely to adapt ideas if their peers are equally willing to. As such, this particular lookbook features multiple men decked out in similar attire because they want consumers to feel as though these new fashion ideas have already become a new movement. Corporations can similarly employ this tactic of mob mentality to get consumers to adapt foreign and new concepts.
Key Themes Behind This Trend
- Mob Mentality Marketing
- Using multiple people wearing similar items to create a sense of movement around new fashion trends.
- Fellowship Fashion
- Emphasizing social connections and brotherhood through fashion advertising and branding.
- Event-specific Style
- Creating tailored fashion options for specific events, such as black-tie events in order to appeal to niche markets.
Where This Applies
- Fashion
- Clothing and apparel companies can adopt similar marketing techniques to the D & G lookbook by creating a sense of camaraderie and fellowship through their campaigns.
- Advertising
- Developing marketing strategies that focus on group identity to influence consumer behavior is an opportunity for the advertising industry.
- Event Planning
- Designing fashion options tailored to specific events, such as weddings or black-tie events, is an opportunity for the event planning industry to expand and provide unique experiences to clients.
