Draped fashion was all the rage for women's A/W 09/10 fashion collections, and we're seeing the look transition into menswear for Kirrily Johnston's Spring 2010 lookbook.
Kirrily Johnston's â€œSynchronicityâ€ menswear line for Spring 2010 features shirts with built-in scarves, loose harem pants and long, scraggly vests. It's an overall aesthetic that we've seen quite a bit of for Fall 2009, as you can see in the related articles below.
Implications - Urban-based consumers live very fast-paced lifestyles and have dwindling down time. They seek fashions that are formal in their style, yet prioritize comfort so that they can relax during their day. The fashion industry can cater to busy demographics by designing collections with loose and soft materials.