Haute Face Hiding in Camo Spring/Summer 2010

 - Jul 9, 2009   Updated: Jul 4 2011
References: camofactory & hypebeast
Camo is a contemporary Italian label. These photos from their Spring/Summer 2010 lookbook are kind of creepy. The combination of wrapped head and candy-striped socks is slightly off-putting (depending how you look at it).

They make me wonder who that man is and what is he doing with that horse? I sure hope that the horse is okay. Oh well, at least the man is nicely dressed.

Implications - Many individuals are caught up in busy lifestyles, and thus, are looking for a sense of escape in the products they buy. Products that use emotional appeal or historic elements take customers away from the constraints of everyday life and appeal to a variety of individuals.