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The SOPHNET 2010 Autumn/Winter Lookbook Blends Prepster Style & Streetwear

 - Aug 1, 2010   Updated: Jul 7 2011
References: & hypebeast
The marriage between preppy, streetwear and hipster styling continues to thrive in the world of menswear; the SOPHNET 2010 Fall/Winter collection infuses all three sub genres into its latest offering.

The SOPHNET 2010 Fall/Winter lookbook has looks for just about any occasion. Whether it's ties, dress shirts and wool cardigans for the office or purple bubble vests with a pair of camouflage pants for chilling out, SOPHNET has you covered.

Implications - Youth consumers have heroized the geek and other nerdy character types. This is the result of an appreciation for academia. Companies should design products with a geek flavor and also take into account the geek lifestyle to provide other retail and experiential opportunities.