The marriage between preppy, streetwear and hipster styling continues to thrive in the world of menswear; the SOPHNET 2010 Fall/Winter collection infuses all three sub genres into its latest offering.
The SOPHNET 2010 Fall/Winter lookbook has looks for just about any occasion. Whether it's ties, dress shirts and wool cardigans for the office or purple bubble vests with a pair of camouflage pants for chilling out, SOPHNET has you covered.
Implications - Youth consumers have heroized the geek and other nerdy character types. This is the result of an appreciation for academia. Companies should design products with a geek flavor and also take into account the geek lifestyle to provide other retail and experiential opportunities.