The London 2012 games finds span many genres, as this is a banner year for athletic creativity. With fascinating sportsgear, interactive commercials, beautiful editorials and emerging infrastructures, the London 2012 Olympic Games are set to be potentially the best yet.
The summer sports event has already captured the attention of the world -- and it doesn't officially start for another month. The games are set to include everyone's favorite summer sporting events including swimming, gymnastics, football/soccer and tennis. The event has already garnered major hype, incredible investments and is the highly anticipated event of the summer.
Whether you are a passive spectator, eager anticipator or right in the midst of all the excitement, there's a lot to be excited about already.
33 London 2012 Games Finds
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Stoic Swimmer Photoshoots
Olympic-Inspired Makeup Ads
Sarcastic Sporty Pictograms
Interactive Olympian Underwear
Athletic Parenting Acknowledgements