These July 2015 cosmetics range from reality star beauty ads to DIY eye creams that are organic and budget-conscious. While reality star Kendall Jenner has teamed up with heritage cosmetics brand Estee Lauder, the rising popularity of homemade skincare illustrates consumers' growing appreciation for transparent and natural products.
Unlike chemical-filled skincare solutions, these DIY lotions, wrinkle creams and face masks are inspired by age-old recipes and are known for their all-natural ingredients. The concoctions are not only budget-conscious but are also easy to make at home and feature organic contents that can be found in one's kitchen pantry.
These July 2015 cosmetics also shine a light on the emerging men's skincare market and include beer-branded men's beauty collections as well as masculine shaving sets and beard oil grooming products.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
