At least once in our lifetime we've seen someone described as a “goth.” We are all intrigued with this style. There is something dark and mysterious about this gothic look that captures our imaginations.
In this cluster, you will find gothic inspirations and innovations, from gothic haute couture to gothic toasters for your bread. Whatever the innovation is, it's clear that goth is here to stay. Are you ready for the dark side?
Implications - Consumers are no longer looking to blend in with simple styles. Products that feature a darker aesthetic are appealing to those who want to make a statement with what they wear. Designers could develop more items with this bold look in mind in order to draw in more shoppers.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 91%
Freshness 8%
