Over the past year, we've seen corsets come back into fashion, and these Underbust Corsets add a refreshing twist to burlesque revivalism.
Designed by Etsy store owner Bizarre Boudoir, the Underbust Corsets cinch waists and push curves upward, forcing a very feminine silhouette. The gallery above features two of the designer's Underbust Corsets, and also showcases a few of her Victorian Goth burlesque gowns.
Implications - As North American society moves towards a more egalitarian mentality, practices such as sexual objectification have now become empowering due to a sexual liberation. By marketing a product as progressive and moving gender relations in a forward direction, corporations can expect to generate appeal amongst the gender relation-conscious demographic.
Key Themes Behind This Trend
- Burlesque Revivalism
- The rise in popularity of corsets presents an opportunity for designers to add new twists to burlesque-inspired fashion to appeal to a growing market.
- Body Shape Enhancement
- Corsets designed to reshape the body are gaining popularity, paving the way for companies to innovate with new materials and technologies in order to provide a more comfortable and customizable fit.
- Empowering Sexualization
- The shift towards sexual liberation and feminist ideals presents opportunities for companies to market products in a way that empowers rather than objectifies women.
Where This Applies
- Fashion
- Fashion companies can explore new twists on classic styles, such as corsets, to appeal to an evolving consumer market.
- Textiles
- Innovative materials and technologies can be developed and incorporated into corsetry to provide a more comfortable and customized fit for consumers.
- Advertising
- Marketing strategies can be adjusted to promote products in a way that empowers rather than objectifies women, appealing to an increasingly gender-relations conscious consumer base.
