Onyx Lips

'Black Turquoise' by Olya Yakovleva Puts a New Spin on Black Lipstick

Black lipstick might be a bit too Goth for your taste, but you can't deny that 'Black Turquoise' by Olya Yakovleva is a smokin' photo shoot that makes onyx lips sizzle. By adding shimmery turquoise eyeshadow, the look transforms from downright demonic to fresh and edgy.

Check out more shots from 'Black Turquoise' by Olya Yakovleva above, and keep clicking for more ways to jazz up dark makeup from Trend Hunter's archives.

Implications - Consumers, in an attempt to make themselves stand out from their contemporaries, are resorting to idiosyncratic fashion decisions such as jet black lipstick. Corporations in other industries may also consider offering consumers products with idiosyncratic design elements in order to entice those seeking individuality.

Idiosyncratic Fashion
The trend of idiosyncratic fashion decisions, such as black lipstick, is creating opportunities for businesses to offer products with unique design elements.
Bold Makeup
The rise of bold and unconventional makeup choices opens up disruptive innovation opportunities for cosmetics companies to create new and daring products.
Personal Expression
The desire for individuality and self-expression through fashion choices like onyx lips presents a disruptive innovation opportunity for businesses to cater to consumers looking for unique and personalized products.

Industries Being Reshaped

Cosmetics
The cosmetics industry can capitalize on the trend of bold makeup choices by developing innovative products that cater to consumers seeking unconventional and daring looks.
Fashion
The fashion industry can explore idiosyncratic fashion trends like black lipstick and create disruptive designs that resonate with consumers who want to stand out from the crowd.
Personal Care
The personal care industry has the opportunity to tap into the trend of personal expression through unique fashion choices, like onyx lips, by offering customized and personalized products that allow consumers to express their individuality.
SCORE
4.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 73%
Freshness 8%

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