With the upcoming release of Disney's Maleficent film and an enduring fascination in eerie fashion, dark and edgy makeup looks seem to be the bold cosmetic movement of the year.
There's something so intrinsically riveting about dark make-up looks. Something about a woman done up with a vampy, technicolor eye shadow, over-emphasized dark eyebrows or sultry blood-colored lips make her an instant, attention-grabbing vixen. It's no surprise then that Gothic-inspired makeup looks have been spotted across the fashion industry in magazine editorials, celebrity makeup campaigns and DIY beauty tutorials. An emphasis on the darkly mysterious is a clear focus in the cosmetic industry as women seem to enjoy taking a walk on the dark side with edgy, bold cosmetic looks.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
