A lot of detox programs use similar ingredients in their drinks, which means that the brands really have to get creative with their fresh juice packaging in order to stand out. To show off the beautiful fruit and vegetable hues, these fresh-pressed juices are often packaged in clear containers, so that a consumer can appreciate what they're taking the time to drink up. However, this also means that a lot of juice bottles end up following the same formula when it comes to branding and packaging.
These examples of fresh juice packaging get outside of the norm, even doing something as simple as playing with proportions, text, color or the shape of a bottle. As well as being super healthy, these juices also strive to communicate just how energizing and beneficial they will be to one's overall wellness.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
