In today's media-driven world, the simple lookbook consisting of stills and stiff poses is no longer as intriguing as it once was; this has prompted designers everywhere to release fierce fashion films. These couture clips not only add interest to a collection's presentation, but provide an opportunity for potential consumers to better picture themselves in the pieces by placing models in an interactive story.
The aforementioned effect is usually achieved with more cinematic, plot-based fashion films; however, some companies are taking a much more extreme approach by way of intensely controversial clips created with the intention of going viral. Examples of both can be seen in such fashion films as Mariano Vivanco's REM-inspired fashion fantasy clip, or the now-infamous Dior 'Lady Blue Shanghai' video, which features a macabre vintage feel.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
