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'The Outsiders' Captures Hipster Fashion & Emotion

Dazed -- the online version of hipster mag Dazed and Confused -- has recently released a short fashion film called 'The Outsiders.' The Outsiders is the love child of indie director Sharif Hamza and Dazed's Senior Menswear Editor Robbie Spencer.

Inspired by teen angst, The Outsiders shows teenagers at a party expressing their sexuality, aggression and all other confusing emotions associated with adolescence.

The film also shows collections from McQ, Benetton, Givenchy by Riccardo Tisci, Roberto Cavalli, Dolce & Gabbana, Woo Young Mi, J Lindeberg and Levi's.

Teen Angst Fashion
There is a growing demand for fashion and media that taps into the raw and emotional experiences of teenage years.
Short Fashion Films
More fashion brands are turning to short films as a way to capture the ethos of their brand and showcase their latest collections in a creative and engaging way.
Hipster Fashion
Hipster fashion continues to evolve, incorporating elements of grunge, indie, and alternative fashion styles into unique and stylish looks.

Where This Applies

Fashion
The fashion industry can tap into the current trend of expressing raw emotions through fashion and media, and leverage short films to showcase their latest designs.
Media
Online media outlets, particularly those targeting millennial and Gen Z audiences, can create engaging content that focuses on the authentic and emotional experiences of youth culture.
Advertising
Advertising agencies can incorporate the raw and emotional experiences of teenage years into their campaigns to create more relatable and engaging content for younger audiences.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 53%
Freshness 8%