Designer Gareth Pugh collaborated once again with SHOWstudio on a unique fashion film in advance of his Spring/Summer 2010 collection in Paris. Filmmaker Ruth Hogben helped lay out the inspiration behind Pugh’s upcoming collection in the video installation. Inspired by the four elements, earth, wind, fire and water, Pugh and Hogben created four stylish films that were projected simultaneously on an interactive cube. Matthew Stone composed an eerie soundscape that plays in the background of the fashion flick.
Gareth Pugh’s moody fashion flick sets the tone for his forthcoming show through a combination of fashion, art and moving images.