Always one with a flair for the dramatic, British designer Alexander McQueen collaborated with famed photographer David Sims on a rather spooky fashion film to promote his Men’s Spring-Summer 2010 collection.
McQueen and Sims’ vision of spring is a man running across a deserted haunted mansion clad in his underwear. A violent man having a fit of rage in a muddy basement. And a scared man crouching in a chair.
Fun times!
Implications - Men on the modern market are paying more attention to their looks. Products that allow for greater experimentation of male ensembles are appealing to those who want to stray away from the super masculine aesthetic.
What's Driving This Trend
- Spooky Fashion Films
- Fashion designers and photographers can collaborate to produce spooky fashion films to promote collections with added dramatic flair.
- Male Beauty Experimentation
- The rising trend of male beauty experimentation opens up opportunities for products that cater to the modern man who wants to stray away from traditional masculine aesthetics.
- Haunting Aesthetics
- Haunting imagery and dark aesthetics can be utilized in promotional materials to attract a specific audience who are drawn to unconventional visuals.
Who This Affects Most
- Fashion Design
- Fashion designers can incorporate spooky aesthetics into their collections to attract the rising trend of male beauty experimentation.
- Photography
- Photographers can collaborate with fashion designers to create promotional materials that incorporate haunting imagery and appeal to audiences who are drawn to unconventional visuals.
- Beauty
- The rising trend of male beauty experimentation opens up opportunities for the beauty industry to create new products specifically catered to the modern man who wants to stray away from traditional masculine aesthetics.
