The Fred Butler A/W 2011 Fashion Film uses bright origami paper art to create an eye-popping dreamlike sequence. Commonly used in the fashion world to produce original shoots that are interesting to look at, origami art has a number of diverse manifestations. Butler is a props stylist and accessories designer based in London, England, whose paper art is celebrated and always exciting.
Styled by Kim Howells for her autumn/winter 2011 line, the mini fashion film is unconventional and aesthetically appealing. Butler says of his origami masterpieces, "Origami is an infinite craft of possibilities with no limits. My new collection is an experiment in pushing these boundaries utilizing both the top and bottom conflicting surfaces of structures for contrast in texture.”
The featured photographs truly capture the geometric shapes of each clothing piece, and are guaranteed to leave you yearning for more colorful summer fashions.