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25 Examples of Black and Whitevertising

The Recession Adds Appeal to Monochromatic Art Forms

— December 9, 2008 — Art & Design
Monochromatic marketing still holds appeal today, decades after we were introduced to the remarkable innovation that is colored media. From black and white commercials, to black and white print ads, these campaigns prove that Old Hollywood glamor still has, and likely always will have, tremendous sales appeal.

Perhaps with the recession, the transition to black and white will become necessary for some marketers, but as the cluster reveals, that might not be a bad thing. Cycle through the slides below to get a feel for the way modern ad agencies and designers are using the appeal of black & white imagery to entice their audiences.
4.7
Score
Popularity
Activity
Freshness
24
Designer TV Spots
Designer TV Spots
Matthew McConaughey for Dolce & Gabbana
<
23
60 Year Old Comeback Queens
60 Year Old Comeback Queens
Grace Jones ‘Hurricane' After Nearly 20 Years
<
22
Monochromatic Chic
Monochromatic Chic
i-rEguLar and REguLar by Babara I Gongini
<
21
Paolo Santambrogio
Paolo Santambrogio
Unique Fashion and Travel Photos
<
20
Lipsynching Models
Lipsynching Models
Dolce & Gabbana Inspired by YouTube
<
19
Supermodel Phone Ads
Supermodel Phone Ads
Linda Evangelista for KE850 Prada
<
18
Sewing With Signatures
Sewing With Signatures
Amnesty International: Portrait Shuts Up Dictators
<
17
Choosing Between 14 Covers
Choosing Between 14 Covers
V Magazine Fall 2008 Issue Features 14 Models
<
16
Eau de Pop Stars
Eau de Pop Stars
Justin Timberlake in Play by Givenchy Fragrance Ads
<
15
Silhouetted Models
Silhouetted Models
Lily Donaldson in Vogue Nippon December 2008
<
14
Rock Star Baby Fashion
Rock Star Baby Fashion
Tico Torres Designs for Tots
<
13
Vintage-Styled Photo Shoots
Vintage-Styled Photo Shoots
Tom Cruise and Katie Holmes for T Style Magazine
<
12
Movie Star Meets Superstar Dancer
Movie Star Meets Superstar Dancer
Schiffer & Bolle for Salvatore Ferragamo
<
11
Old Hollywood Photo Exhibits
Old Hollywood Photo Exhibits
Pigozzi and the Paparazzi
<
10
Designer Yoga Bodywear
Designer Yoga Bodywear
Calvin Klein Performance Line
<
9
90s Cross-Dressing
90s Cross-Dressing
‘Fall For Heidi' in V Magazine
<
8
Black & White Stencil Portraits
Black & White Stencil Portraits
Street Art By Sten & Lex
<
7
Hip Hop Models
Hip Hop Models
Erykah Badu for Tom Ford's 'White Patchouli' Perfume
<
6
White Denim
White Denim
Armani Jeans SS 08 Ads are White Hot
<
5
Romantic Cafe Fashion Ads
Romantic Cafe Fashion Ads
Kate Moss & Gaspard Ulliel for Longchamp
<
4
Geometric Fashion
Geometric Fashion
Naomi Strikes Back in V Magazine
<
3
Self-Taken Family Magazine Portraits
Self-Taken Family Magazine Portraits
Brad Pitt Shoots Angelina Jolie For W Magazine
<
2
Funeral Fashion Editorials
Funeral Fashion Editorials
YSL Tribute by Vogue Italia
<
1
Warrior-Goddess Fashion
Warrior-Goddess Fashion
Christy Turlington for W Magazine
<